HOW TRAVIS SCOTT MADE MERCH COOL: A LOOK AT HIS BRAND JOURNEY

Travis Scott has reclassified wearing product. As a craftsman, he has taken the customary idea of band or show stock and transformed it into something a lot greater, more in vogue, and profoundly imbued in mainstream society. His capacity to mix music, style, and road culture has made his merchandise a fundamental piece of his image. This article i